Marketing automation services nowadays became one of the most important (if not the most important) elements of the marketing communication mix. According to Salesforce’s State of Marketing Report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one. All big e-commerce businesses rely […]
It is quite straightforward to integrate your online channels with Exponea, to start tracking your customer’s events and actions; but how can you make the best out of this integration? here you go some of the top best practices. 1. Build a Comprehensive Tracking Document Although one of the super powers of Exponea is the […]
Do you know what are the types of marketing emails❓ Learn about the best practices in Email Marketing 👉
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