Written by It’s official! We are pleased to announce that Minerva Visuals is now partners with Segment.
Segment is a Customer Data Platform (CDP) that simplifies collecting and using first-party customer data. This data is collected across all of your customer touchpoints into one place. This platform can also enrich the customer data by connecting and aggregating them with your other tools.
Segment allows you to collect, clean and control data about your customers which helps you to deliver a personalized user experience, monitor performance, boost your productivity and decision making.
We at Minerva Visuals are looking forward to our cooperation!
Facts about the Segment company
| Founded | 2011 |
| Founders | Calvin French-Owen, Ian Storm Taylor, Ilya Volodarsky, Peter Reinhardt |
| Location | San Francisco Bay Area, US |
| Industries | Analytics Big Data Cloud Computing Customer Data Platform Infrastructure SaaS |
| Key Customers | Reuters Levi’s VMware FOX Instacart Atlassian Glossier. Domino’s IBM Hotjar Bolt |
| Typical Customers | Small businesses Midsize businesses Large enterprises |
| Main Features | Reporting/Analytics Data Modelling Recommendations Workflow Management Dashboards and Visualizations Sensitive Data Compliance Compliance Monitoring Data Unification Data Enrichment Marketing Metrics |
| Specialties | Analytics Business Intelligence API Data Growth CDP Customer Data Platform |
Segment is a Customer Data Platform (CDP): a CDP is a service that simplifies collecting and using your first-party customer data. It allows you to enrich this customer data by integrating it with data from other tools into a single platform. Unifying this data provides a Single Customer View (SCV).
All of this helps you to better understand your customers. By monitoring their behavior, identifying trends, and analyzing how your product is being used you can provide them with customized user experiences.